Woe me! I am a victim of crime! Another statistic on the British Crime Survey! Yes, I’ve had my mobile stolen. After a short chase and some hardman shouting that does not befit my usual personality, the little tyke got away. Thanks to the wonders of mobile insurance, I will of course, be getting a new phone, which leaves me with a dilemma. I now have the opportunity to sell the new handset, invest a little money and buy a new phone. The decision is easy in one sense, it was only ever going to be between an Android handset or an iPhone. But which?
The high end handsets see to cost almost the same amount nowadays with a top spec Android phone costing around £450 and an iPhone 4 ringing in at about £500.
The cost of the two phones belies the kind of technology that lies beneath the handsets, and it’s easy to forget this cost when you take out a contract and get the phone for free. It is honestly amazing how much hardware they cram into phones nowadays, even for a technophile like me, and the difference beyond aesthetics between the top models from Apple/HTC/Samsung/Sony is growing steadily smaller.
So then, why on earth is it so hard to choose a phone? Well the real value and USPs nowadays, consciously for me, and perhaps unconsciously for the less discerning consumer, is in the OS. This is a real testament to how big an influence Android and iOS on their own, have over the purchasing decisions of our most important gadget.
Consumers aside, the OS of choice for advertisers will continue to be whichever one makes them the most money.
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