$1000

Friday’s finally rolled around, which puts everyone in a good mood. Mine was furthered by the news that GQ has launched an iPad (is the little ‘I’ still applicable?) version of its magazine. Admittedly its first issue made them a paltry $1000, but as editor Pete Hunsinger points out – its all profit. The move away from physical media, whether it be CD’s, DVD’s or print, is a no brainer. At the moment, with the emergence of digital media consumption, you can run a digital campaign using the existing material on a dime, so why not? It leaves the big dogs with some interesting discussions about the cost of advertising pricing in this unproven sector.