Firstly there was this article posted on CNet, and a dozen other sites besides. For those not wanting to read the whole article, or with a nasty case of carpel tunnel, it talks about the levels of profit Apple is gaining on each iPhone sold - somewhere in the region of 50% gross margin. This is impressive, if put in context with the rest of the market where a manufacturer is lucky if they turn 10%.
As well as this, the other story that broke this week is this story from Dailytech, which talks about the % market share of each of the biggest players in the mobile Advertising universe. Googles market share, was estimated to be around 27% as of last year. However, IDC have reported that it expects a 6% drop in ad revenue for Google in 2010, meaning that both Apple and Google will be neck and neck in the market with a 21% share each. Apples purchase of Quattro Wireless and its 9% market share is starting to make much more sense.
As well as this, the other story that broke this week is this story from Dailytech, which talks about the % market share of each of the biggest players in the mobile Advertising universe. Googles market share, was estimated to be around 27% as of last year. However, IDC have reported that it expects a 6% drop in ad revenue for Google in 2010, meaning that both Apple and Google will be neck and neck in the market with a 21% share each. Apples purchase of Quattro Wireless and its 9% market share is starting to make much more sense.
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