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Wednesday 3 November 2010

Android Psychology

Blog time again folks. I do like fleeting updates on here, like the good friend you see now and again, and always wonder why you don’t make more of an effort to meet up more regularly. Personally, I got a new phone, eventually opting for an HTC Desire on Android. I should probably just come out and say it, I’m an Android fan. On a side note, I’ve been speaking to other people on the Android platform about why they chose it over iPhone.

Why people choose Android:

  • The iPhone is now so commonplace that they wanted something a bit different
  • They are cheaper
  • They know someone who blindly worships Apple – which really pisses them off.

Its amazing the amount of people who cite reasons one and three, given that taken on a purely unemotional level, they make almost no sense –However, anyone who has studied why people purchase what the do knows that emotion plays a massive role in the decision making process, even if the individual would claim otherwise. In the same way people (read: me) dislike the bands they used to love as soon as they hit the mainstream, people seem to be having the same reaction with smartphones. I’d like to find a psychological study that offers a theory about this by the way, but I’d say it is more prolific now than ever before because of the level of customisation that the new OS’s offer – no phone is ever the same, it’s an extension of the ‘self’, and thus you are emotionally attached. Armchair psychology 101. Unfortunately a different theory is needed for the popularity of the iPhone.

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